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Positive SEO; keep the penguin happy 1/2

  -Author: AHSI Consulting  -Fecha: 2017-03-13 

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In this article we will tell you what to do in your SEO strategy to maintain a stable and optimized positioning on the Internet.

Since Google launched its particular pet, the "Penguin", there are a number of parameters to take into account in its algorithm so that Web positioning is not affected and continue to climb positions.

Let's get to the point and we will give some recommendations after the incorporation of the penguin:

-The links included in the content, must be within a relevant context in your Web (without any criteria).
- Seek that the linkbuilding is from domains with authority and pages with a good Page Rank.
- Links consistent with the theme of your website and with a logical geographical location for your content.
- From varied domain extensions: .com, .net, .co, .es ... and to be able, of interesting domains like: .edu, .org, .gov ...
- That the links increase at a sustained pace and acquiring seniority.

But of course, for all this to be fulfilled, we must analyze the incoming and outgoing links to our website a bit. Even detect frauvulent actions against our SEO that can deceive Google Penguin, for it, it is necessary to conduct a link audit:

-Dispose as many incoming links as possible.
-Detect suspicious links, check them and if necessary, block them (disavow).
-Check if we can delete or correct them. Otherwise, add to the disavow file.
-If there was manual action by an external user, request reconsideration.

In the next part of this post, we will talk about the Google Search Console, the file disavow and a plan for the actions against our SEO.

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